Increase Traffic with Social Media Sharing Features
Leverage social networks to reach new audiences.
Why do readers share news?
People send more than 40 million messages on social media every minute. Research shows that readers share news online to:
- Inform others (94%)
- Support social causes or issues they care about (84%)
- Stay connected with people they might otherwise lose touch with (78%)
- Meet others with similar interests (73%)
- Feel more connected to the world (69%)
- Help others understand who they are and what they care about (68%)
- Influence opinions or encourage action (49%)
Understand Social Media Traffic with News Consumer Insights (NCI)
News Consumer Insights (NCI) analyzes Google Analytics data to help you increase traffic from social media sources.
STEP 1
Connect your Google Analytics account with News Consumer Insights.
STEP 2
Go to the Reader Engagement section, then scroll down to Traffic Sources.
STEP 3
Hover over the blue bubbles labeled Facebook, Twitter, Other Social, and Dark Traffic* (misclassified direct traffic) to view the quantity and value of traffic from social networks.
If you haven’t posted on social media, or if less than 1% of your traffic comes from social platforms, the blue bubbles will not appear.
STEP 4
Click View Recommendation to find out whether you should focus more on social media.
